United States Presidential Election of 1964
Johnson crushed Goldwater 486 to 52, winning the largest popular share of the modern era.
Overview
After Kennedy's assassination, LBJ's demand for a mandate produced the modern era's most one-sided result: 486 to 52, with 61.1 percent of the popular vote, the highest since 1820, and 44 states against Goldwater's Arizona and Deep South. The Daisy ad dramatized nuclear fears while Goldwater's extremism in defense of liberty alienated moderates. Johnson read the landslide as endorsement of the Great Society and civil rights, and delivered the 89th Congress's historic program in 1965.
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